A simple digital marketing strategy for a small business might look like this:

Objective:

Increase online sales by 20% in the next 6 months.

Target Audience:

Young professionals aged 25-35, interested in sustainable fashion.

Channels:

1. Social Media: Focus on Instagram and TikTok for visual content.
2. Email Marketing: Build a subscriber list with a lead magnet (e.g., a discount on first purchase).
3. SEO: Optimize website for keywords related to sustainable fashion.
4. PPC Advertising: Run Google Ads targeting specific keywords.

Content Strategy:

• Post daily on Instagram, sharing user-generated content and product stories.
• Publish bi-weekly blog posts on sustainable fashion tips.
• Send a monthly newsletter with exclusive offers and product updates.

Measurement:

• Track website traffic, conversion rates, and social media engagement.
• Use Google Analytics and social media insights to monitor progress.

Budget:

Allocate $2,000 per month for PPC, social media ads, and content creation.

This strategy combines organic and paid efforts to reach the target audience and drive sales growth.